CVS Health
As a Senior Designer for the CVS Health Photo Team, I excelled in a fast-paced environment, consistently juggling 10-15 concurrent projects with tight deadlines. My collaborative approach was instrumental in driving impactful marketing campaigns across various platforms, including web, social media, and email.
I thrived on ideation and concept development, working hand-in-hand with Senior Art Directors to translate strategic briefs into compelling visuals. Through collaborative brainstorming sessions, we would refine creative directions, ensuring a unified vision that resonated with CVS's brand identity.
My design process was meticulous, encompassing a comprehensive approach from concept to execution. I partnered closely with copywriters to ensure brand voice consistency, meticulously selecting relevant imagery and product SKUs to create engaging visual narratives. I then crafted mockups for review with Art Directors and copy editors, iterating designs as needed before seamlessly delivering final assets to the production team for launch.
Beyond static design, I explored the realm of motion graphics, creating engaging flat and light motion assets that further enhanced the visual appeal of CVS's photo campaigns. My ability to adapt to evolving client needs and effectively manage multiple projects simultaneously, while consistently delivering high-quality results, showcases my ability to thrive in demanding design environments.