As Lead Apparel Designer for Kai+Fern, a small mama-owned online shop specializing in screen-printed children's apparel, I played a key role in shaping the brand's creative vision and bringing its mission to life.

I worked closely with the CEO, collaborating to translate her vision for each year's T-shirt collection into beautiful and impactful designs. I'd meticulously research trends, create mood boards, and sketch out multiple design options, carefully considering typography, color palettes, textures, and overall branding elements. My design process focused on understanding the CEO's needs and translating them into a cohesive visual language that aligned with the brand's values of fostering creativity, exploration, and kindness.

Once approved, I would meticulously source custom illustrations and color codes, presenting a comprehensive design package for review. I always ensured that the final design reflected both the brand's aesthetic and the CEO's vision, ensuring a harmonious collaboration. I would then prepare all the assets for print production, ensuring a smooth and seamless transition from concept to completion.

Through this collaborative process, we designed and launched an average of 10-20 new T-shirts annually, consistently exceeding the brand's creative and business goals. I'm passionate about understanding client needs, conducting market research, and leveraging color theory to craft cohesive and impactful collections.

I'm eager to continue creating inspiring designs that make a positive impact on the world.